1. Jeff Saturday could just be a move to energize Colts fans
The final possible explanation is Jeff Saturday being used as a PR move to energize fans in the midst of a terrible season. It’s no secret that Indianapolis has disappointed this year. Entering the season, the Colts were expected to be Super Bowl contenders. Instead, they’re off to a 3-5-1 start with arguably the worst offense in the NFL. It was becoming clearer each week that things weren’t going to turn around this season and it’s possible that fans could’ve begun to check out, especially after the embarrassing loss to the New England Patriots in Week 9.
What better way to keep fans engaged than by temporarily hiring a beloved franchise legend that reminds everyone of the glory days as head coach? It’s a move that could energize Indianapolis, help with sales, and just keep everyone intrigued for a few more weeks of this underwhelming season. Former Colts’ punter, Pat McAfee, explained it perfectly in an NSFW fashion on Monday’s episode of The Pat McAfee Show.
If this was the plan by Jim Irsay and the Colts, it’s off to a great start. The shock of the move has dominated the Monday news cycle and people are surely going to tune in on Sunday to see Saturday’s head coaching debut, for better or for worse. Even if this situation is disastrous, as many believe it will be, it will probably still be entertaining— that’s the goal, right?
There’s also the possibility that there is no hidden motive. Maybe the Colts really do believe in the idea of Jeff Saturday as a head coach and wanted to give him an opportunity to prove himself. After all, he was an undersized, undrafted lineman that carved out an elite NFL career for himself, so the Colts could just be giving him another chance to overcome tough circumstances. We’ll have to watch and see how the situation unfolds and also if Indy’s true motive ever comes to light.